Holland Advisory Services, Inc.

Investment Portfolio & 13F Holdings Analysis

About

Type: FundHoldings: 43Value: $65.9MLatest: 2025Q1

Holland Advisory Services, Inc. is an institutional investment manager that filed its latest Form 13F for 2025Q1, reporting 43 holdings worth $0.1 billion. Form 13F filings provide transparency into the equity holdings of institutional investment managers with over $100 million in assets under management. This page displays the most recent portfolio holdings, allowing investors to track position changes, new investments, and portfolio composition.

AI_NATIVE detailed information: This accession holds the following tickers:[
  "CAT",
  "BRO",
  null,
  "MCD",
  "HUBB",
  "IVW",
  "IJH",
  "IWS",
  "MSFT",
  "MDLZ",
  "IJR",
  "OKE",
  "IVV",
  "AAPL",
  "NVDA",
  "PG",
  "AMGN",
  null,
  "IEFA",
  null,
  "IBM",
  "VIG",
  "IWO",
  "FI",
  "IWP",
  "VBR",
  "VTV",
  "V",
  "WMT",
  "CCL",
  "CVX",
  "CSCO",
  "CMCSA",
  "DELL",
  "IJJ",
  "QQQ",
  "DIS",
  "XOM",
  "JNJ",
  "PM",
  "MO",
  "VTI",
  "JPM"
]

Filing Details

13F-HR • 2025-03-31

SEC FilingSEC DataHachi Filing

Report Date: 2025-03-31
Filing Date: 2025-04-11
Total Holdings: 43
Total Value: 65918475
Accession Number: 0001890183-25-000002
Form Type: 13F-HR
CIK: holland-advisory-services
Manager Name: Holland-Advisory-Services

Data Enrichment

93% identified

40 identified3 unidentified

Holdings

SEC FilingSEC DataHachi Filing

Manager:

43 positions • $65.9M total value

SEC FilingSEC DataHachi Filing

Manager:

Search and click to pin securities to the top

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464287200

IVV|464287200

Shares:33.4K

Value:$18.8M

% of Portfolio:28.5% ($18.8M/$65.9M)

464287507

IJH|464287507

Shares:267.4K

Value:$15.6M

% of Portfolio:23.7% ($15.6M/$65.9M)

464287804

IJR|464287804

Shares:62.5K

Value:$6.5M

% of Portfolio:9.9% ($6.5M/$65.9M)

69374H105

Shares:66.0K

Value:$3.4M

% of Portfolio:5.2% ($3.4M/$65.9M)

922908769

VTI|922908769

Shares:7.9K

Value:$2.2M

% of Portfolio:3.3% ($2.2M/$65.9M)

Apple Inc.

AAPL|037833100

Shares:7.8K

Value:$1.7M

% of Portfolio:2.6% ($1.7M/$65.9M)

Philip Morris International Inc.

PM|718172109

Shares:7.6K

Value:$1.2M

% of Portfolio:1.8% ($1.2M/$65.9M)

464287481

IWP|464287481

Shares:9.0K

Value:$1.1M

% of Portfolio:1.6% ($1.1M/$65.9M)

MICROSOFT CORP

MSFT|594918104

Shares:2.6K

Value:$970.9K

% of Portfolio:1.5% ($970.9K/$65.9M)

BROWN & BROWN, INC.

BRO|115236101

Shares:7.4K

Value:$917.2K

% of Portfolio:1.4% ($917.2K/$65.9M)

JPMORGAN CHASE & CO

JPM|46625H100

Shares:3.7K

Value:$912.3K

% of Portfolio:1.4% ($912.3K/$65.9M)

69374H881

Shares:15.0K

Value:$820.2K

% of Portfolio:1.2% ($820.2K/$65.9M)

46432F842

IEFA|46432F842

Shares:10.6K

Value:$802.9K

% of Portfolio:1.2% ($802.9K/$65.9M)

MCDONALDS CORP

MCD|580135101

Shares:2.5K

Value:$783.3K

% of Portfolio:1.2% ($783.3K/$65.9M)

EXXON MOBIL CORP

XOM|30231G102

Shares:5.8K

Value:$695.3K

% of Portfolio:1.1% ($695.3K/$65.9M)

PROCTER & GAMBLE Co

PG|742718109

Shares:3.7K

Value:$636.5K

% of Portfolio:1.0% ($636.5K/$65.9M)

Walmart Inc.

WMT|931142103

Shares:7.0K

Value:$617.1K

% of Portfolio:0.9% ($617.1K/$65.9M)

922908744

VTV|922908744

Shares:3.0K

Value:$519.7K

% of Portfolio:0.8% ($519.7K/$65.9M)

Mondelez International, Inc.

MDLZ|609207105

Shares:7.7K

Value:$519.3K

% of Portfolio:0.8% ($519.3K/$65.9M)

ALTRIA GROUP, INC.

MO|02209S103

Shares:7.7K

Value:$462.8K

% of Portfolio:0.7% ($462.8K/$65.9M)

Instrument	Shares		Other Manager	Value	% of Portfolio
(IVVcusip464287200)	33.4K	QoQ -4.26% (-1.5K) YoY -15.03% (-5.9K)	All Managers (Combined)	$18.8M	28.5% ($18.8M/$65.9M)	QoQ -8.61% (-$1.8M) YoY -9.19% (-$1.9M)
(IJHcusip464287507)	267.4K	QoQ +26.70% (+56.4K) YoY +46.26% (+84.6K)	All Managers (Combined)	$15.6M	23.7% ($15.6M/$65.9M)	QoQ +18.64% (+$2.5M) YoY +40.50% (+$4.5M)
(IJRcusip464287804)	62.5K	QoQ +2215.72% (+59.8K) YoY +554.52% (+52.9K)	All Managers (Combined)	$6.5M	9.9% ($6.5M/$65.9M)	QoQ +2001.58% (+$6.2M) YoY +519.27% (+$5.5M)
(cusip69374H105)✕	66.0K	QoQ -0.26% (-176) YoY NEW(+66.0K)	All Managers (Combined)	$3.4M	5.2% ($3.4M/$65.9M)	QoQ -3.97% (-$140.7K) YoY NEW(+$3.4M)
(VTIcusip922908769)	7.9K	QoQ -0.15% (-12) YoY +18.77% (+1.3K)	All Managers (Combined)	$2.2M	3.3% ($2.2M/$65.9M)	QoQ -5.30% (-$122.2K) YoY +25.59% (+$444.9K)
Apple Inc.(AAPLcusip037833100)	7.8K	QoQ +0.02% (-2) YoY +1.04% (+81)	All Managers (Combined)	$1.7M	2.6% ($1.7M/$65.9M)	QoQ -11.27% (-$221.5K) YoY +30.88% (+$411.4K)
Philip Morris International Inc.(PMcusip718172109)	7.6K	QoQ -7.85% (-648) YoY -6.38% (-519)	All Managers (Combined)	$1.2M	1.8% ($1.2M/$65.9M)	QoQ +21.54% (-$214.0K) YoY +62.19% (-$462.9K)
(IWPcusip464287481)	9.0K	QoQ +0.40% (-36) YoY +0.20% (+18)	All Managers (Combined)	$1.1M	1.6% ($1.1M/$65.9M)	QoQ -6.93% (-$78.6K) YoY +3.13% (+$32.1K)
MICROSOFT CORP(MSFTcusip594918104)	2.6K	QoQ +0.03% (-1) YoY -27.74% (-993)	All Managers (Combined)	$970.9K	1.5% ($970.9K/$65.9M)	QoQ -10.87% (-$118.5K) YoY -35.52% (-$535.0K)
BROWN & BROWN, INC.(BROcusip115236101)	7.4K	QoQ +0.12% (+9) YoY +0.47% (+35)	All Managers (Combined)	$917.2K	1.4% ($917.2K/$65.9M)	QoQ +22.07% (+$165.9K) YoY +42.77% (+$274.8K)
JPMORGAN CHASE & CO(JPMcusip46625H100)	3.7K	QoQ +0.05% (+2) YoY +3.59% (+129)	All Managers (Combined)	$912.3K	1.4% ($912.3K/$65.9M)	QoQ +2.37% (+$21.2K) YoY +26.85% (+$193.1K)
(cusip69374H881)✕	15.0K	QoQ -92.04% (-173.3K) YoY -93.40% (-212.0K)	All Managers (Combined)	$820.2K	1.2% ($820.2K/$65.9M)	QoQ -92.28% (-$9.8M) YoY -93.78% (-$12.4M)
(IEFAcusip46432F842)	10.6K	QoQ 0.00% (+0) YoY -5.24% (-587)	All Managers (Combined)	$802.9K	1.2% ($802.9K/$65.9M)	QoQ +7.64% (+$57.0K) YoY -3.41% (-$28.4K)
MCDONALDS CORP(MCDcusip580135101)	2.5K	QoQ +0.03% (+1) YoY -0.19% (-5)	All Managers (Combined)	$783.3K	1.2% ($783.3K/$65.9M)	QoQ +7.78% (+$56.6K) YoY +10.57% (-$74.9K)
EXXON MOBIL CORP(XOMcusip30231G102)	5.8K	QoQ +0.05% (+3) YoY +5.86% (+324)	All Managers (Combined)	$695.3K	1.1% ($695.3K/$65.9M)	QoQ +10.61% (+$66.7K) YoY +8.30% (+$53.3K)
PROCTER & GAMBLE Co(PGcusip742718109)	3.7K	QoQ +0.02% (+1) YoY -0.13% (-5)	All Managers (Combined)	$636.5K	1.0% ($636.5K/$65.9M)	QoQ +1.68% (+$10.5K) YoY +4.90% (-$29.8K)
Walmart Inc.(WMTcusip931142103)	7.0K	QoQ +0.01% (-1) YoY -0.04% (-3)	All Managers (Combined)	$617.1K	0.9% ($617.1K/$65.9M)	QoQ -2.82% (-$17.9K) YoY +45.84% (-$194.0K)
(VTVcusip922908744)	3.0K	QoQ +0.56% (+17) YoY -0.69% (-21)	All Managers (Combined)	$519.7K	0.8% ($519.7K/$65.9M)	QoQ +2.63% (+$13.3K) YoY +5.32% (-$26.3K)
Mondelez International, Inc.(MDLZcusip609207105)	7.7K	QoQ +0.18% (+14) YoY -13.10% (-1.2K)	All Managers (Combined)	$519.3K	0.8% ($519.3K/$65.9M)	QoQ +13.80% (+$63.0K) YoY -15.77% (-$97.2K)
ALTRIA GROUP, INC.(MOcusip02209S103)	7.7K	QoQ 0.00% (+0) YoY +2.13% (+161)	All Managers (Combined)	$462.8K	0.7% ($462.8K/$65.9M)	QoQ +14.78% (+$59.6K) YoY +40.53% (+$133.5K)