Willis-Investment-Counsel

AI_NATIVE detailed information: This accession holds the following tickers:[
  "MXCT",
  "TROW",
  "MOS",
  "STRL",
  "FLO",
  "GIL",
  "ATKR",
  "ACN",
  "MMM",
  "ABBV",
  "ADBE",
  "FIZZ",
  "GOOGL",
  "AXP",
  "T",
  "CAT",
  "LOW",
  "COF",
  "DUK",
  "NRC",
  "LOGI",
  "SMMT",
  "GD",
  "HD",
  "MCD",
  "LAMR",
  "AMAT",
  "EMR",
  "LQDT",
  "MA",
  "QXO",
  "UI",
  "MDT",
  "MSFT",
  "GPC",
  "HXL",
  "HSY",
  "PAYX",
  "PEP",
  "AAPL",
  "NVDA",
  "INTC",
  "PFE",
  "LMT",
  "PG",
  "MRK",
  "VZ",
  null,
  "KEYS",
  "KVUE",
  "DGX",
  null,
  null,
  "ROST",
  "SHEL",
  "IBM",
  "TXN",
  "TGT",
  "UPS",
  "VO",
  "AAP",
  "SUN",
  "TTE",
  "TSCO",
  "IWN",
  "SNY",
  "MEDP",
  "MUR",
  "QLYS",
  "MSM",
  "AFL",
  "DRI",
  "GNRC",
  "FTNT",
  "TTC",
  null,
  "AEP",
  "FTRE",
  "AOS",
  "FDS",
  "RGA",
  "VLO",
  "VBR",
  "VRSN",
  "WMT",
  "WAT",
  null,
  "EVTC",
  "PAR",
  "JKHY",
  null,
  "LH",
  "SO",
  "FTDR",
  "GWW",
  "PAYC",
  "KMB",
  "ADP",
  "BHP",
  "CVX",
  "CB",
  "CSCO",
  "CLX",
  "KO",
  "COP",
  "CSGS",
  "DE",
  "DLB",
  "DCI",
  "RSP",
  "ETN",
  "GOOG",
  "XOM",
  "JNJ",
  "VTI",
  "JPM",
  "ZTS"
]

Filing Details

13F-HR • 2025-03-31

SEC FilingSEC DataHachi Filing

Report Date: 2025-03-31
Filing Date: 2025-04-16
Total Holdings: 117
Total Value: 1486883644
Accession Number: 0001310929-25-000003
Form Type: 13F-HR
CIK: willis-investment-counsel
Manager Name: Willis-Investment-Counsel

Data Enrichment

95% identified

111 identified6 unidentified

Holdings

SEC FilingSEC DataHachi Filing

Manager:

117 positions • $1.5B total value

SEC FilingSEC DataHachi Filing

Manager:

Search and click to pin securities to the top

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LOWES COMPANIES INC

LOW|548661107

Shares:68.5K

Value:$16.0M

% of Portfolio:1.1% ($16.0M/$1.5B)

LABCORP HOLDINGS INC.

LH|504922105

Shares:65.9K

Value:$15.3M

% of Portfolio:1.0% ($15.3M/$1.5B)

APPLIED MATERIALS INC /DE

AMAT|038222105

Shares:104.7K

Value:$15.2M

% of Portfolio:1.0% ($15.2M/$1.5B)

JPMORGAN CHASE & CO

JPM|46625H100

Shares:59.5K

Value:$14.6M

% of Portfolio:1.0% ($14.6M/$1.5B)

GENUINE PARTS CO

GPC|372460105

Shares:121.7K

Value:$14.5M

% of Portfolio:1.0% ($14.5M/$1.5B)

AMERICAN EXPRESS CO

AXP|025816109

Shares:53.7K

Value:$14.4M

% of Portfolio:1.0% ($14.4M/$1.5B)

DEERE & CO

DE|244199105

Shares:30.1K

Value:$14.1M

% of Portfolio:1.0% ($14.1M/$1.5B)

EMERSON ELECTRIC CO

EMR|291011104

Shares:123.1K

Value:$13.5M

% of Portfolio:0.9% ($13.5M/$1.5B)

GENERAC HOLDINGS INC.

GNRC|368736104

Shares:106.3K

Value:$13.5M

% of Portfolio:0.9% ($13.5M/$1.5B)

Fortinet, Inc.

FTNT|34959E109

Shares:129.3K

Value:$12.4M

% of Portfolio:0.8% ($12.4M/$1.5B)

VALERO ENERGY CORP/TX

VLO|91913Y100

Shares:92.0K

Value:$12.2M

% of Portfolio:0.8% ($12.2M/$1.5B)

TARGET CORP

TGT|87612E106

Shares:115.1K

Value:$12.0M

% of Portfolio:0.8% ($12.0M/$1.5B)

CHEVRON CORP

CVX|166764100

Shares:71.5K

Value:$12.0M

% of Portfolio:0.8% ($12.0M/$1.5B)

WATERS CORP /DE/

WAT|941848103

Shares:31.9K

Value:$11.7M

% of Portfolio:0.8% ($11.7M/$1.5B)

GENERAL DYNAMICS CORP

GD|369550108

Shares:42.6K

Value:$11.6M

% of Portfolio:0.8% ($11.6M/$1.5B)

NVIDIA CORP

NVDA|67066G104

Shares:106.9K

Value:$11.6M

% of Portfolio:0.8% ($11.6M/$1.5B)

Keysight Technologies, Inc.

KEYS|49338L103

Shares:76.1K

Value:$11.4M

% of Portfolio:0.8% ($11.4M/$1.5B)

REINSURANCE GROUP OF AMERICA INC

RGA|759351604

Shares:53.7K

Value:$10.6M

% of Portfolio:0.7% ($10.6M/$1.5B)

Zoetis Inc.

ZTS|98978V103

Shares:61.5K

Value:$10.1M

% of Portfolio:0.7% ($10.1M/$1.5B)

Mastercard Inc

MA|57636Q104

Shares:17.2K

Value:$9.4M

% of Portfolio:0.6% ($9.4M/$1.5B)

Instrument	Shares		Other Manager	Value	% of Portfolio
LOWES COMPANIES INC(LOWcusip548661107)	68.5K	QoQ 0.00% (-0) YoY 0.00% (-3)	All Managers (Combined)	$16.0M	1.1% ($16.0M/$1.5B)	QoQ -5.49% (-$929.2K) YoY -8.44% (-$1.5M)
LABCORP HOLDINGS INC.(LHcusip504922105)	65.9K	QoQ +0.04% (+29) YoY NEW(+65.9K)	All Managers (Combined)	$15.3M	1.0% ($15.3M/$1.5B)	QoQ +1.53% (+$231.9K) YoY NEW(+$15.3M)
APPLIED MATERIALS INC /DE(AMATcusip038222105)	104.7K	QoQ -29.39% (-43.6K) YoY -28.55% (-41.9K)	All Managers (Combined)	$15.2M	1.0% ($15.2M/$1.5B)	QoQ -36.99% (-$8.9M) YoY -49.72% (-$15.0M)
JPMORGAN CHASE & CO(JPMcusip46625H100)	59.5K	QoQ -1.36% (-821) YoY -25.76% (-20.7K)	All Managers (Combined)	$14.6M	1.0% ($14.6M/$1.5B)	QoQ +0.93% (-$135.9K) YoY -9.08% (-$1.5M)
GENUINE PARTS CO(GPCcusip372460105)	121.7K	QoQ 0.00% (-12) YoY 0.00% (-12)	All Managers (Combined)	$14.5M	1.0% ($14.5M/$1.5B)	QoQ +2.02% (-$288.3K) YoY -23.10% (-$4.4M)
AMERICAN EXPRESS CO(AXPcusip025816109)	53.7K	QoQ -0.53% (-289) YoY -20.35% (-13.7K)	All Managers (Combined)	$14.4M	1.0% ($14.4M/$1.5B)	QoQ -9.83% (-$1.6M) YoY -5.88% (-$903.6K)
DEERE & CO(DEcusip244199105)	30.1K	QoQ 0.00% (+0) YoY -0.05% (-17)	All Managers (Combined)	$14.1M	1.0% ($14.1M/$1.5B)	QoQ +10.77% (+$1.4M) YoY +14.20% (-$1.8M)
EMERSON ELECTRIC CO(EMRcusip291011104)	123.1K	QoQ 0.00% (-0) YoY 0.00% (-0)	All Managers (Combined)	$13.5M	0.9% ($13.5M/$1.5B)	QoQ -11.53% (-$1.8M) YoY -3.33% (-$465.3K)
GENERAC HOLDINGS INC.(GNRCcusip368736104)	106.3K	QoQ -1.53% (-1.7K) YoY +20.40% (+18.0K)	All Managers (Combined)	$13.5M	0.9% ($13.5M/$1.5B)	QoQ -19.57% (-$3.3M) YoY +20.89% (+$2.3M)
Fortinet, Inc.(FTNTcusip34959E109)	129.3K	QoQ +0.28% (+370) YoY +2.86% (+3.6K)	All Managers (Combined)	$12.4M	0.8% ($12.4M/$1.5B)	QoQ +2.17% (+$265.0K) YoY +44.95% (+$3.9M)
VALERO ENERGY CORP/TX(VLOcusip91913Y100)	92.0K	QoQ +55.66% (+32.9K) YoY +55.62% (+32.9K)	All Managers (Combined)	$12.2M	0.8% ($12.2M/$1.5B)	QoQ +67.70% (+$4.9M) YoY +20.41% (+$2.1M)
TARGET CORP(TGTcusip87612E106)	115.1K	QoQ 0.00% (-7) YoY +30.06% (-26.6K)	All Managers (Combined)	$12.0M	0.8% ($12.0M/$1.5B)	QoQ -22.80% (-$3.5M) YoY -23.40% (-$3.7M)
CHEVRON CORP(CVXcusip166764100)	71.5K	QoQ -0.17% (-125) YoY -0.36% (-259)	All Managers (Combined)	$12.0M	0.8% ($12.0M/$1.5B)	QoQ +15.29% (-$1.6M) YoY +5.67% (-$641.8K)
WATERS CORP /DE/(WATcusip941848103)	31.9K	QoQ +0.40% (-127) YoY +48.37% (+10.4K)	All Managers (Combined)	$11.7M	0.8% ($11.7M/$1.5B)	QoQ -0.25% (-$29.7K) YoY +58.87% (+$4.4M)
GENERAL DYNAMICS CORP(GDcusip369550108)	42.6K	QoQ 0.00% (+0) YoY -20.96% (-11.3K)	All Managers (Combined)	$11.6M	0.8% ($11.6M/$1.5B)	QoQ +3.44% (+$387.2K) YoY -23.74% (-$3.6M)
NVIDIA CORP(NVDAcusip67066G104)	106.9K	QoQ -28.93% (-43.5K) YoY +763.50% (+94.5K)	All Managers (Combined)	$11.6M	0.8% ($11.6M/$1.5B)	QoQ -42.64% (-$8.6M) YoY +3.57% (+$399.9K)
Keysight Technologies, Inc.(KEYScusip49338L103)	76.1K	QoQ +0.59% (-452) YoY +19.77% (+12.6K)	All Managers (Combined)	$11.4M	0.8% ($11.4M/$1.5B)	QoQ -6.20% (-$753.4K) YoY +14.71% (+$1.5M)
REINSURANCE GROUP OF AMERICA INC(RGAcusip759351604)	53.7K	QoQ +0.62% (-335) YoY +5.45% (+2.8K)	All Managers (Combined)	$10.6M	0.7% ($10.6M/$1.5B)	QoQ -7.25% (-$826.3K) YoY +7.64% (+$750.8K)
Zoetis Inc.(ZTScusip98978V103)	61.5K	QoQ +32.96% (+15.2K) YoY NEW(+61.5K)	All Managers (Combined)	$10.1M	0.7% ($10.1M/$1.5B)	QoQ +34.37% (+$2.6M) YoY NEW(+$10.1M)
Mastercard Inc(MAcusip57636Q104)	17.2K	QoQ +0.39% (+68) YoY +6.02% (+979)	All Managers (Combined)	$9.4M	0.6% ($9.4M/$1.5B)	QoQ +4.50% (+$406.9K) YoY +20.68% (+$1.6M)