Willis-Investment-Counsel

AI_NATIVE detailed information: This accession holds the following tickers:[
  "MXCT",
  "TROW",
  "MOS",
  "STRL",
  "FLO",
  "GIL",
  "ATKR",
  "ACN",
  "MMM",
  "ABBV",
  "ADBE",
  "FIZZ",
  "GOOGL",
  "AXP",
  "T",
  "CAT",
  "LOW",
  "COF",
  "DUK",
  "NRC",
  "LOGI",
  "SMMT",
  "GD",
  "HD",
  "MCD",
  "LAMR",
  "AMAT",
  "EMR",
  "LQDT",
  "MA",
  "QXO",
  "UI",
  "MDT",
  "MSFT",
  "GPC",
  "HXL",
  "HSY",
  "PAYX",
  "PEP",
  "AAPL",
  "NVDA",
  "INTC",
  "PFE",
  "LMT",
  "PG",
  "MRK",
  "VZ",
  null,
  "KEYS",
  "KVUE",
  "DGX",
  null,
  null,
  "ROST",
  "SHEL",
  "IBM",
  "TXN",
  "TGT",
  "UPS",
  "VO",
  "AAP",
  "SUN",
  "TTE",
  "TSCO",
  "IWN",
  "SNY",
  "MEDP",
  "MUR",
  "QLYS",
  "MSM",
  "AFL",
  "DRI",
  "GNRC",
  "FTNT",
  "TTC",
  null,
  "AEP",
  "FTRE",
  "AOS",
  "FDS",
  "RGA",
  "VLO",
  "VBR",
  "VRSN",
  "WMT",
  "WAT",
  null,
  "EVTC",
  "PAR",
  "JKHY",
  null,
  "LH",
  "SO",
  "FTDR",
  "GWW",
  "PAYC",
  "KMB",
  "ADP",
  "BHP",
  "CVX",
  "CB",
  "CSCO",
  "CLX",
  "KO",
  "COP",
  "CSGS",
  "DE",
  "DLB",
  "DCI",
  "RSP",
  "ETN",
  "GOOG",
  "XOM",
  "JNJ",
  "VTI",
  "JPM",
  "ZTS"
]

Filing Details

13F-HR • 2025-03-31

SEC FilingSEC DataHachi Filing

Report Date: 2025-03-31
Filing Date: 2025-04-16
Total Holdings: 117
Total Value: 1486883644
Accession Number: 0001310929-25-000003
Form Type: 13F-HR
CIK: willis-investment-counsel
Manager Name: Willis-Investment-Counsel

Data Enrichment

95% identified

111 identified6 unidentified

Holdings

SEC FilingSEC DataHachi Filing

Manager:

117 positions • $1.5B total value

SEC FilingSEC DataHachi Filing

Manager:

Search and click to pin securities to the top

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EXXON MOBIL CORP

XOM|30231G102

Shares:210.5K

Value:$25.0M

% of Portfolio:1.7% ($25.0M/$1.5B)

Shell plc

SHEL|780259305

Shares:338.6K

Value:$24.8M

% of Portfolio:1.7% ($24.8M/$1.5B)

TRACTOR SUPPLY CO /DE/

TSCO|892356106

Shares:445.6K

Value:$24.6M

% of Portfolio:1.7% ($24.6M/$1.5B)

CATERPILLAR INC

CAT|149123101

Shares:73.8K

Value:$24.3M

% of Portfolio:1.6% ($24.3M/$1.5B)

CONOCOPHILLIPS

COP|20825C104

Shares:222.7K

Value:$23.4M

% of Portfolio:1.6% ($23.4M/$1.5B)

KIMBERLY CLARK CORP

KMB|494368103

Shares:164.4K

Value:$23.4M

% of Portfolio:1.6% ($23.4M/$1.5B)

DARDEN RESTAURANTS INC

DRI|237194105

Shares:104.7K

Value:$21.8M

% of Portfolio:1.5% ($21.8M/$1.5B)

Apple Inc.

AAPL|037833100

Shares:97.4K

Value:$21.6M

% of Portfolio:1.5% ($21.6M/$1.5B)

AUTOMATIC DATA PROCESSING INC

ADP|053015103

Shares:69.7K

Value:$21.3M

% of Portfolio:1.4% ($21.3M/$1.5B)

Kenvue Inc.

KVUE|49177J102

Shares:888.1K

Value:$21.3M

% of Portfolio:1.4% ($21.3M/$1.5B)

QUEST DIAGNOSTICS INC

DGX|74834L100

Shares:120.1K

Value:$20.3M

% of Portfolio:1.4% ($20.3M/$1.5B)

MCDONALDS CORP

MCD|580135101

Shares:64.8K

Value:$20.2M

% of Portfolio:1.4% ($20.2M/$1.5B)

BHP Group Ltd

BHP|088606108

Shares:411.1K

Value:$20.0M

% of Portfolio:1.3% ($20.0M/$1.5B)

AMERICAN ELECTRIC POWER CO INC

AEP|025537101

Shares:178.9K

Value:$19.5M

% of Portfolio:1.3% ($19.5M/$1.5B)

3M CO

MMM|88579Y101

Shares:122.1K

Value:$17.9M

% of Portfolio:1.2% ($17.9M/$1.5B)

Sanofi

SNY|80105N105

Shares:320.6K

Value:$17.8M

% of Portfolio:1.2% ($17.8M/$1.5B)

Merck & Co., Inc.

MRK|58933Y105

Shares:187.7K

Value:$16.8M

% of Portfolio:1.1% ($16.8M/$1.5B)

Eaton Corp plc

ETN|G29183103

Shares:61.6K

Value:$16.8M

% of Portfolio:1.1% ($16.8M/$1.5B)

PRICE T ROWE GROUP INC

TROW|74144T108

Shares:179.9K

Value:$16.5M

% of Portfolio:1.1% ($16.5M/$1.5B)

Duke Energy CORP

DUK|26441C204

Shares:132.2K

Value:$16.1M

% of Portfolio:1.1% ($16.1M/$1.5B)

Instrument	Shares		Other Manager	Value	% of Portfolio
EXXON MOBIL CORP(XOMcusip30231G102)	210.5K	QoQ +0.59% (+1.3K) YoY +2.46% (+5.1K)	All Managers (Combined)	$25.0M	1.7% ($25.0M/$1.5B)	QoQ +11.22% (+$2.5M) YoY +4.83% (+$1.2M)
Shell plc(SHELcusip780259305)	338.6K	QoQ -0.14% (-480) YoY +1.07% (+3.6K)	All Managers (Combined)	$24.8M	1.7% ($24.8M/$1.5B)	QoQ +16.80% (-$3.6M) YoY +10.48% (+$2.4M)
TRACTOR SUPPLY CO /DE/(TSCOcusip892356106)	445.6K	QoQ -0.39% (-1.8K) YoY +406.38% (+357.6K)	All Managers (Combined)	$24.6M	1.7% ($24.6M/$1.5B)	QoQ +3.43% (-$815.6K) YoY +6.60% (+$1.5M)
CATERPILLAR INC(CATcusip149123101)	73.8K	QoQ 0.00% (-4) YoY +1.95% (-1.4K)	All Managers (Combined)	$24.3M	1.6% ($24.3M/$1.5B)	QoQ -9.08% (-$2.4M) YoY -8.23% (-$2.2M)
CONOCOPHILLIPS(COPcusip20825C104)	222.7K	QoQ -0.43% (-974) YoY +0.84% (-1.9K)	All Managers (Combined)	$23.4M	1.6% ($23.4M/$1.5B)	QoQ +5.43% (-$1.2M) YoY -16.79% (-$4.7M)
KIMBERLY CLARK CORP(KMBcusip494368103)	164.4K	QoQ 0.00% (+0) YoY +46.50% (+52.2K)	All Managers (Combined)	$23.4M	1.6% ($23.4M/$1.5B)	QoQ +8.53% (+$1.8M) YoY +61.08% (+$8.9M)
DARDEN RESTAURANTS INC(DRIcusip237194105)	104.7K	QoQ +12.82% (+11.9K) YoY +26.13% (+21.7K)	All Managers (Combined)	$21.8M	1.5% ($21.8M/$1.5B)	QoQ +25.55% (+$4.4M) YoY +56.78% (+$7.9M)
Apple Inc.(AAPLcusip037833100)	97.4K	QoQ -11.90% (-13.2K) YoY -12.38% (-13.8K)	All Managers (Combined)	$21.6M	1.5% ($21.6M/$1.5B)	QoQ -21.86% (-$6.1M) YoY +13.49% (-$2.6M)
AUTOMATIC DATA PROCESSING INC(ADPcusip053015103)	69.7K	QoQ -0.01% (-7) YoY -0.06% (-45)	All Managers (Combined)	$21.3M	1.4% ($21.3M/$1.5B)	QoQ +4.36% (-$890.6K) YoY +22.26% (-$3.9M)
Kenvue Inc.(KVUEcusip49177J102)	888.1K	QoQ -0.09% (-836) YoY +193.93% (+586.0K)	All Managers (Combined)	$21.3M	1.4% ($21.3M/$1.5B)	QoQ +12.21% (-$2.3M) YoY +228.44% (+$14.8M)
QUEST DIAGNOSTICS INC(DGXcusip74834L100)	120.1K	QoQ 0.00% (+0) YoY -11.88% (-16.2K)	All Managers (Combined)	$20.3M	1.4% ($20.3M/$1.5B)	QoQ +12.15% (+$2.2M) YoY +12.00% (-$2.2M)
MCDONALDS CORP(MCDcusip580135101)	64.8K	QoQ 0.00% (+0) YoY +117.44% (+35.0K)	All Managers (Combined)	$20.2M	1.4% ($20.2M/$1.5B)	QoQ +7.75% (+$1.5M) YoY +140.91% (+$11.8M)
BHP Group Ltd(BHPcusip088606108)	411.1K	QoQ +1.93% (+7.8K) YoY -0.04% (-168)	All Managers (Combined)	$20.0M	1.3% ($20.0M/$1.5B)	QoQ +1.33% (+$262.4K) YoY -15.89% (-$3.8M)
AMERICAN ELECTRIC POWER CO INC(AEPcusip025537101)	178.9K	QoQ +14.97% (+23.3K) YoY +14.96% (+23.3K)	All Managers (Combined)	$19.5M	1.3% ($19.5M/$1.5B)	QoQ +36.21% (+$5.2M) YoY +45.90% (+$6.2M)
3M CO(MMMcusip88579Y101)	122.1K	QoQ +0.14% (+182) YoY +24.73% (+24.2K)	All Managers (Combined)	$17.9M	1.2% ($17.9M/$1.5B)	QoQ +13.93% (+$2.2M) YoY +72.70% (+$7.6M)
Sanofi(SNYcusip80105N105)	320.6K	QoQ +36.02% (+84.9K) YoY +36.02% (+84.9K)	All Managers (Combined)	$17.8M	1.2% ($17.8M/$1.5B)	QoQ +56.41% (+$6.4M) YoY +55.21% (+$6.3M)
Merck & Co., Inc.(MRKcusip58933Y105)	187.7K	QoQ -0.07% (-135) YoY -18.76% (-43.4K)	All Managers (Combined)	$16.8M	1.1% ($16.8M/$1.5B)	QoQ -9.83% (-$1.8M) YoY -44.74% (-$13.6M)
Eaton Corp plc(ETNcusipG29183103)	61.6K	QoQ 0.00% (-0) YoY +43.54% (+18.7K)	All Managers (Combined)	$16.8M	1.1% ($16.8M/$1.5B)	QoQ -18.09% (-$3.7M) YoY +24.79% (+$3.3M)
PRICE T ROWE GROUP INC(TROWcusip74144T108)	179.9K	QoQ -18.76% (-41.6K) YoY -18.33% (-40.4K)	All Managers (Combined)	$16.5M	1.1% ($16.5M/$1.5B)	QoQ -34.00% (-$8.5M) YoY -38.46% (-$10.3M)
Duke Energy CORP(DUKcusip26441C204)	132.2K	QoQ +18.66% (+20.8K) YoY +18.84% (+21.0K)	All Managers (Combined)	$16.1M	1.1% ($16.1M/$1.5B)	QoQ +34.34% (+$4.1M) YoY +49.89% (+$5.4M)