Willis Investment Counsel

Investment Portfolio & 13F Holdings Analysis

About

Type: FundHoldings: 117Value: $1.5BLatest: 2025Q1

Willis Investment Counsel is an institutional investment manager that filed its latest Form 13F for 2025Q1, reporting 117 holdings worth $1.5 billion. Form 13F filings provide transparency into the equity holdings of institutional investment managers with over $100 million in assets under management. This page displays the most recent portfolio holdings, allowing investors to track position changes, new investments, and portfolio composition.

AI_NATIVE detailed information: This accession holds the following tickers:[
  "MXCT",
  "TROW",
  "MOS",
  "STRL",
  "FLO",
  "GIL",
  "ATKR",
  "ACN",
  "MMM",
  "ABBV",
  "ADBE",
  "FIZZ",
  "GOOGL",
  "AXP",
  "T",
  "CAT",
  "LOW",
  "COF",
  "DUK",
  "NRC",
  "LOGI",
  "SMMT",
  "GD",
  "HD",
  "MCD",
  "LAMR",
  "AMAT",
  "EMR",
  "LQDT",
  "MA",
  "QXO",
  "UI",
  "MDT",
  "MSFT",
  "GPC",
  "HXL",
  "HSY",
  "PAYX",
  "PEP",
  "AAPL",
  "NVDA",
  "INTC",
  "PFE",
  "LMT",
  "PG",
  "MRK",
  "VZ",
  null,
  "KEYS",
  "KVUE",
  "DGX",
  null,
  null,
  "ROST",
  "SHEL",
  "IBM",
  "TXN",
  "TGT",
  "UPS",
  "VO",
  "AAP",
  "SUN",
  "TTE",
  "TSCO",
  "IWN",
  "SNY",
  "MEDP",
  "MUR",
  "QLYS",
  "MSM",
  "AFL",
  "DRI",
  "GNRC",
  "FTNT",
  "TTC",
  null,
  "AEP",
  "FTRE",
  "AOS",
  "FDS",
  "RGA",
  "VLO",
  "VBR",
  "VRSN",
  "WMT",
  "WAT",
  null,
  "EVTC",
  "PAR",
  "JKHY",
  null,
  "LH",
  "SO",
  "FTDR",
  "GWW",
  "PAYC",
  "KMB",
  "ADP",
  "BHP",
  "CVX",
  "CB",
  "CSCO",
  "CLX",
  "KO",
  "COP",
  "CSGS",
  "DE",
  "DLB",
  "DCI",
  "RSP",
  "ETN",
  "GOOG",
  "XOM",
  "JNJ",
  "VTI",
  "JPM",
  "ZTS"
]

Filing Details

13F-HR • 2025-03-31

SEC FilingSEC DataHachi Filing

Report Date: 2025-03-31
Filing Date: 2025-04-16
Total Holdings: 117
Total Value: 1486883644
Accession Number: 0001310929-25-000003
Form Type: 13F-HR
CIK: willis-investment-counsel
Manager Name: Willis-Investment-Counsel

Data Enrichment

95% identified

111 identified6 unidentified

Holdings

SEC FilingSEC DataHachi Filing

Manager:

117 positions • $1.5B total value

SEC FilingSEC DataHachi Filing

Manager:

Search and click to pin securities to the top

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JOHNSON & JOHNSON

JNJ|478160104

Shares:332.1K

Value:$55.1M

% of Portfolio:3.7% ($55.1M/$1.5B)

CISCO SYSTEMS, INC.

CSCO|17275R102

Shares:743.9K

Value:$45.9M

% of Portfolio:3.1% ($45.9M/$1.5B)

Chubb Ltd

CB|H1467J104

Shares:147.9K

Value:$44.7M

% of Portfolio:3.0% ($44.7M/$1.5B)

PAYCHEX INC

PAYX|704326107

Shares:284.8K

Value:$43.9M

% of Portfolio:3.0% ($43.9M/$1.5B)

TEXAS INSTRUMENTS INC

TXN|882508104

Shares:229.5K

Value:$41.2M

% of Portfolio:2.8% ($41.2M/$1.5B)

MICROSOFT CORP

MSFT|594918104

Shares:104.3K

Value:$39.1M

% of Portfolio:2.6% ($39.1M/$1.5B)

LOCKHEED MARTIN CORP

LMT|539830109

Shares:87.3K

Value:$39.0M

% of Portfolio:2.6% ($39.0M/$1.5B)

PFIZER INC

PFE|717081103

Shares:1.5M

Value:$38.6M

% of Portfolio:2.6% ($38.6M/$1.5B)

Accenture plc

ACN|G1151C101

Shares:115.5K

Value:$36.0M

% of Portfolio:2.4% ($36.0M/$1.5B)

HOME DEPOT, INC.

HD|437076102

Shares:97.1K

Value:$35.6M

% of Portfolio:2.4% ($35.6M/$1.5B)

Medtronic plc

MDT|G5960L103

Shares:352.5K

Value:$31.7M

% of Portfolio:2.1% ($31.7M/$1.5B)

VERIZON COMMUNICATIONS INC

VZ|92343V104

Shares:693.7K

Value:$31.5M

% of Portfolio:2.1% ($31.5M/$1.5B)

AFLAC INC

AFL|001055102

Shares:274.3K

Value:$30.5M

% of Portfolio:2.1% ($30.5M/$1.5B)

CLOROX CO /DE/

CLX|189054109

Shares:202.7K

Value:$29.8M

% of Portfolio:2.0% ($29.8M/$1.5B)

PEPSICO INC

PEP|713448108

Shares:196.2K

Value:$29.4M

% of Portfolio:2.0% ($29.4M/$1.5B)

HERSHEY CO

HSY|427866108

Shares:162.7K

Value:$27.8M

% of Portfolio:1.9% ($27.8M/$1.5B)

AT&T INC.

T|00206R102

Shares:973.4K

Value:$27.5M

% of Portfolio:1.9% ($27.5M/$1.5B)

PROCTER & GAMBLE Co

PG|742718109

Shares:157.3K

Value:$26.8M

% of Portfolio:1.8% ($26.8M/$1.5B)

Walmart Inc.

WMT|931142103

Shares:302.2K

Value:$26.5M

% of Portfolio:1.8% ($26.5M/$1.5B)

UNITED PARCEL SERVICE INC

UPS|911312106

Shares:239.7K

Value:$26.4M

% of Portfolio:1.8% ($26.4M/$1.5B)

Instrument	Shares		Other Manager	Value	% of Portfolio
JOHNSON & JOHNSON(JNJcusip478160104)	332.1K	QoQ +0.03% (+116) YoY +12.29% (+36.4K)	All Managers (Combined)	$55.1M	3.7% ($55.1M/$1.5B)	QoQ +14.71% (+$7.1M) YoY +17.72% (+$8.3M)
CISCO SYSTEMS, INC.(CSCOcusip17275R102)	743.9K	QoQ -16.49% (-147.0K) YoY -16.07% (-142.4K)	All Managers (Combined)	$45.9M	3.1% ($45.9M/$1.5B)	QoQ -12.95% (-$6.8M) YoY +3.77% (-$1.7M)
Chubb Ltd(CBcusipH1467J104)	147.9K	QoQ +0.39% (+578) YoY +2.05% (+3.0K)	All Managers (Combined)	$44.7M	3.0% ($44.7M/$1.5B)	QoQ +9.72% (+$4.0M) YoY +18.92% (+$7.1M)
PAYCHEX INC(PAYXcusip704326107)	284.8K	QoQ -9.49% (-29.9K) YoY -8.60% (-26.8K)	All Managers (Combined)	$43.9M	3.0% ($43.9M/$1.5B)	QoQ -0.41% (-$184.5K) YoY +14.82% (-$5.7M)
TEXAS INSTRUMENTS INC(TXNcusip882508104)	229.5K	QoQ -9.23% (-23.4K) YoY -8.53% (-21.4K)	All Managers (Combined)	$41.2M	2.8% ($41.2M/$1.5B)	QoQ -13.01% (-$6.2M) YoY -5.65% (-$2.5M)
MICROSOFT CORP(MSFTcusip594918104)	104.3K	QoQ -5.46% (-6.0K) YoY -2.31% (-2.5K)	All Managers (Combined)	$39.1M	2.6% ($39.1M/$1.5B)	QoQ -15.80% (-$7.3M) YoY -12.83% (-$5.8M)
LOCKHEED MARTIN CORP(LMTcusip539830109)	87.3K	QoQ +0.19% (-173) YoY -2.12% (-1.9K)	All Managers (Combined)	$39.0M	2.6% ($39.0M/$1.5B)	QoQ -7.89% (-$3.3M) YoY -3.88% (-$1.6M)
PFIZER INC(PFEcusip717081103)	1.5M	QoQ +7.30% (+103.6K) YoY +24.78% (+302.4K)	All Managers (Combined)	$38.6M	2.6% ($38.6M/$1.5B)	QoQ +2.48% (+$936.6K) YoY +13.94% (+$4.7M)
Accenture plc(ACNcusipG1151C101)	115.5K	QoQ -0.11% (-135) YoY +0.92% (-1.1K)	All Managers (Combined)	$36.0M	2.4% ($36.0M/$1.5B)	QoQ -11.40% (-$4.6M) YoY -9.14% (-$3.6M)
HOME DEPOT, INC.(HDcusip437076102)	97.1K	QoQ -0.16% (-156) YoY +0.70% (-678)	All Managers (Combined)	$35.6M	2.4% ($35.6M/$1.5B)	QoQ -5.93% (-$2.2M) YoY -3.78% (-$1.4M)
Medtronic plc(MDTcusipG5960L103)	352.5K	QoQ -0.32% (-1.1K) YoY +0.57% (+2.0K)	All Managers (Combined)	$31.7M	2.1% ($31.7M/$1.5B)	QoQ +12.12% (-$3.4M) YoY +3.69% (+$1.1M)
VERIZON COMMUNICATIONS INC(VZcusip92343V104)	693.7K	QoQ -4.36% (-31.7K) YoY +2.62% (+17.8K)	All Managers (Combined)	$31.5M	2.1% ($31.5M/$1.5B)	QoQ +8.47% (-$2.5M) YoY +10.94% (+$3.1M)
AFLAC INC(AFLcusip001055102)	274.3K	QoQ +0.31% (+864) YoY -7.51% (-22.3K)	All Managers (Combined)	$30.5M	2.1% ($30.5M/$1.5B)	QoQ +7.83% (+$2.2M) YoY +19.76% (-$5.0M)
CLOROX CO /DE/(CLXcusip189054109)	202.7K	QoQ +9.09% (-16.9K) YoY +10.00% (+18.4K)	All Managers (Combined)	$29.8M	2.0% ($29.8M/$1.5B)	QoQ -1.09% (-$329.0K) YoY +5.79% (+$1.6M)
PEPSICO INC(PEPcusip713448108)	196.2K	QoQ -0.04% (-86) YoY +23.65% (+37.5K)	All Managers (Combined)	$29.4M	2.0% ($29.4M/$1.5B)	QoQ -1.43% (-$429.0K) YoY +5.94% (+$1.7M)
HERSHEY CO(HSYcusip427866108)	162.7K	QoQ +15.71% (+22.1K) YoY +90.73% (+77.4K)	All Managers (Combined)	$27.8M	1.9% ($27.8M/$1.5B)	QoQ +16.85% (+$4.0M) YoY +67.71% (+$11.2M)
AT&T INC.(Tcusip00206R102)	973.4K	QoQ -2.50% (-25.0K) YoY -2.50% (-25.0K)	All Managers (Combined)	$27.5M	1.9% ($27.5M/$1.5B)	QoQ +21.08% (-$4.8M) YoY +56.65% (-$10.0M)
PROCTER & GAMBLE Co(PGcusip742718109)	157.3K	QoQ +77.64% (+68.8K) YoY +77.54% (+68.7K)	All Managers (Combined)	$26.8M	1.8% ($26.8M/$1.5B)	QoQ +80.58% (+$12.0M) YoY +86.48% (+$12.4M)
Walmart Inc.(WMTcusip931142103)	302.2K	QoQ -21.54% (-83.0K) YoY -21.61% (-83.3K)	All Managers (Combined)	$26.5M	1.8% ($26.5M/$1.5B)	QoQ -23.77% (-$8.3M) YoY +14.36% (-$3.3M)
UNITED PARCEL SERVICE INC(UPScusip911312106)	239.7K	QoQ +39.76% (+68.2K) YoY +83.62% (+109.2K)	All Managers (Combined)	$26.4M	1.8% ($26.4M/$1.5B)	QoQ +21.91% (+$4.7M) YoY +35.88% (+$7.0M)